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This qualification provides the skills and knowledge for an individual to be competent in a broad range of managerial skills in tourism operations, marketing and product development, underpinned by a range of operational competencies chosen as electives. The qualification allows for multi-skilling or for specialisation in a limited range of skills that specifically relate to operations management or marketing and product development.
Work would be undertaken in an office environment where the planning of tourism products and services takes place, in the field where tourism products are delivered or a combination of both. The field includes any destination, local or regional area, tourist precinct, site, attraction or onboard form of transportation.
The qualification reflects the role of individuals who possess a sound theoretical knowledge base and use a range of specialised, technical or managerial competencies to plan, carry out and evaluate the work of self or a team.
Course Entry Requirements
· Completion of Year 10 or equivalent
· Mature age entry applicable
· Source and provide destination information and advice
· Manage quality customer service
· Sell tourism products and services
· Develop conference programmes
· Marketing strategies
To enable students who have successfully completed the course to work in the following areas:
· visitor information centre manager
· operations manager
· manager - tour operations
· manager - cultural tour operations
· inbound groups manager
· visitor information centre manager
· director (owner-operator small tourism business)
· manager (owner-operator small tourism business)
· sales manager
· marketing manager
· product manager
· tourism manager
· inbound sales manager
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