SIR40316 – Certificate IV in Retail Management


This qualification reflects the role of individuals who lead a frontline team and a manage day-to-day operations of a retail store or department to implement and deliver on organisational objectives and standards. These individuals possess a range of highly developed selling and customer engagement skills with sound knowledge of product and service offerings. They work with independence, taking responsibility for their own functions and outputs.

Potential Career Outcomes

  • Store Manager
  • Food Store Manager
  • Assistant Supermarket Manager
  • Service Manager (Department Store)
    • Who could enrol

      This course is suitable for a variety of learners such as:

      • Those who would like to obtain new skills and knowledge, including those who are changing careers
      • Those who wish to obtain a qualification in order to gain employment in the retail industry
      • Those employed within the retail industry and wish to obtain a qualification and/or have their skills recognised.

This qualification includes 11 units of competency which comprises of 7 Core and 4 Elective units. Elective units have been carefully selected based on the industry consultation to ensure the learner achieves the desired vocational outcomes of the course.

Units of Competency


  • SIRRRTF002 Monitor retail store financials
  • SIRXCEG004 Create a customer-centric culture
  • SIRXHRM002 Maintain employee relations
  • SIRXMGT002 Lead a frontline team
  • SIRXRSK002 Maintain store security
  • SIRXSLS003 Achieve sales results
  • SIRXWHS003 Maintain workplace safety


  • BSBOPS404 Implement customer service strategies
  • SIRXHRM001 Recruit, select and induct team members
  • SIRRMER003 Coordinate visual merchandising activities
  • CHCDIV001 Work with diverse people

The above elective units have been selected based on the industry requirements and in relation to the vocational outcome. REACH for Training may consider offering other preferred elective units based on the applicable training package requirements.


Up to 18 weeks (excluding holidays)

Study commitment required:

We recommend a learner would require a minimum of 35-45 hours of commitment per week to complete this qualification. This includes participation in class, homework and self-study, work placement, assignment activities and assessments.

Training delivery method:

Training is delivered in a blended mode including scheduled face-to-face learning in class and online learning activities.

Work placement:

Minimum 100 hours of work placement in a retail environment.

Assessments method:

Written assessment, Role Plays, Project, Practical exercises, Workplace Observations.

Age: Minimum 18 Years


  • Year 10 or equivalent; or
  • Minimum 1-year work experience communicating in English

LLN : Completion of LLN Assessment at Level 3 of Australian Core Skills Framework (ACSF)

Academic requirements:

  • Completed Certificate III in Retail or
  • Have relevant industry employment experience a job role that has involved the application of skills and knowledge described in core units or competency from the SIR30216 Certificate III in Retail

Physical requirements:

This course equips you with knowledge and skills required to provide services to people within a retail setting. It includes mandatory work placement in in a retail setting where the daily activities include performing tasks standing and moving for long hours, working in a high-pressure environment and frequently engaging in manual handling tasks and working.

Technology requirements:

This course is offered in a blended mode and the learning resources are accessible online through our Learning Management System. To ensure access to the learning resources, you would require

  • a Personal Computer/Laptop/Tablet or any Mobile device
  • appropriate software e.g. Microsoft Office to engage with the learning and assessment
  • High speed internet connectivity
  • Audio-visual tools to engage with the interactive video materials
  • Basic computer skills to engage with the LMS and in live online learning sessions

USI Number

Valid USI number is required. Ask us if you require any assistance in creating it on your behalf

Other requirements

Valid and current email address

Work placement

This course requires you to complete a mandatory work placement of 100 hours within a retail environment. This is to ensure that a learner has adequate opportunities of learning, practicing and demonstrating their skills in the workplace according to industry standards and based on the units of competency.


At REACH, our learners are responsible for finding a suitable workplace facility to undertake the mandatory work placement. Our student support team is available to assist with strategies of identifying a suitable venue.

Approval of the facility:

Once identified, our Work placement coordinators verify the suitability of the venue to ensure our learners will get opportunities of learning and practicing the required tasks.

Documents required

REACH provides

  • Workplace Agreement between REACH and the employer
  • Insurance Certificate for undertaking work placement
  • Work Placement Log Book and other related materials

Learner to organise

  • Any other evidence requested by the employer e.g. proof of vaccination etc.

Undertaking work placement

Prior to the commencement of the work placement, learners are informed about

  • the workplace, their policy and procedures and the dos and don’ts
  • the requirements of the placement and the activities to be undertaken
  • the evidence to be recorded in the Work Placement Log Book.

Payment Options

REACH acknowledges that our learners may require flexibility in how they pay their fees. To support our learners, we offer a structured Payment Plan which could be discussed.

Payment Plan:

You have the flexibility to make payments as per an agreed amount and duration. Please note that REACH does not accept any payment of fees over $1500 at a time.

Government funded:

If you enrol under a government subsidised option, your fees will be in accordance with the funding requirements as defined by the relevant funding body. Please speak to the enrolment officer for further details.

ACT – Skilled Capital
NSW – Smart and Skilled program
WA – Jobs and Skills

*If you are not eligible for government funding, please contact our support team for other options

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Flexible Training Options

  • Classroom based
  • Online
  • Blended
  • Workplace based

Our National Presence

  • Greater Sydney region
  • Hunter & Maitland region
  • Central Coast Region
  • Riverina region
  • ACT – Belconnen, Queanbeyan

*Not all courses are offered from all locations. Please check at the time of application.

Learn from the Experts

All trainers are experienced industry practitioners.

Government Subsidised Training

  • NSW
  • ACT
  • WA
  • Centrelink

*Not all courses are offered under all of the above mentioned government subsidised options. Please check at the time of application. Eligibility criteria apply.

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